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Packaging In The Food Industry

Great packaging is a must for anyone in the food production industry. Packaging is an important medium for preserving food quality, minimizing food wastage and reducing preservatives used in food. Food packaging serves the important function of containing the food, protecting against chemical and physical damage whilst providing information essential to consumers and marketers.  Packaging provides information on the product, the company producing it and the expiration date of the product. Not only do you have to get creative with your packaging, you need to attract your customers and get them excited to buy.

Dramatic increase in the demand for frozen food products has led manufacturers to implement technically enhanced packaging solutions. As the frozen food products are subject to extreme weather conditions during the time of delivery, demand for frozen food packaging continues to increase in the food and beverages industry.

Understand the budget and costs of the total production first and then source for your materials and labor. If your business cannot afford its ideal packaging design, don’t give up on it.  Packaging companies like ePac Flexible Packaging offers competitively priced short to medium run length orders with a 10-day turnaround. With the elimination of plate fees and enabling customers to print to demand, you can avoid inventory and obsolescence costs.

Food product’s packaging design should reflect the brand image of the company that manufactured it. Make sure that the packaging chosen for your food products appeals to your target audience. Your business’s packaging design shouldn’t deviate too much from universally-recognized norms, yet it should help your brand differentiate itself from others. The way a product is presented can be the determining factor between your product being purchased over another. The way your packaging is designed can influence a consumer to purchase in many ways.

With careful foresight, your packaging can protect and preserve your food products, as well as help garner brand loyalty and ensure high sales. Working with a packaging professional can help you choose the best materials for your specific products. They will know which combinations work best, and can help maintain your product’s’ shelf life. Let ePac Flexible Packaging help you with the digital flexible packaging, printing, lamination, pouch making and rollstock services for your food products.

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