Corporate events are complex affairs with many moving parts. There are lots of opportunities for things to go wrong. For example, the longer the event runs, the more likely it is that people will get hungry and tune out. While offering food is commonplace, some companies try to keep that work in-house. This might not be your best option. Let’s look at some of the benefits of hiring caterers for your corporate events.
Odds are good that your corporate event is meant to woo potential clients or reinforce existing positive impressions. Caterers handle events all the time, unlike any in-house culinary staff. That means they’re well-versed in keeping things running smoothly and managing problems as they arise. If the caterers deliver high-quality food service in combination with a well-oiled event, it leaves your guests with the good impression you want.
Food is as much about presentation as it is about preparation. Caterers know how to present food for best effect. Just as importantly, they can offer input about the meals themselves. They’re far better positioned to know what side dishes pair best with what main courses. For example, they might suggest a cranberry and almond couscous to go with the balsamic chicken breast, rather than the stock mashed potatoes.
Frees You from Food Preparation
Most corporations don’t know how to prepare and deliver food to hundreds of guests. For one thing, it takes a sizable kitchen to make all of that food. You also need to store the cold food. How many corporate offices come with an industrial-sized fridge or freezer? Plus, it takes experience to estimate how much food you need to buy in the first place. These are all hassles your marketing team doesn’t need.
The Wow Factor
A good corporate event doesn’t just walk your guests from presentation to presentation. That is a recipe for vague memories of PowerPoint slides. You want them to walk away excited about coming back. A delicious, well-presented meal goes a long way toward wowing your guests.
Caterers never know just who will hire them. One week they might be catering for a vegetarian wedding. The next week they might be putting together a breakfast for the local chapter of the Breakfast Meat Aficionados Club. That means caterers must develop a variety of recipes and menus to suit a wide range of clients. That means you get more food options when putting together your event.
Frees Up Resources
Corporate events soak up a lot of time, especially in marketing and PR departments. Would you rather your staff worry about food prep or deal with problems related to guests and speakers? While you naturally want to check in on a caterer to make sure things are going according to plan, they don’t need constant supervision. On top of that, hiring a corporate caterer is often cheaper if you don’t run many events. They typically offer rentals on plates, silverware, and even linens.
Corporate events are complex. The more you can simplify the management, the smoother it will run. Hiring a caterer is one way you can simplify management of a big component of the event. At the same time, it also improves the odds of a successful meal. It’s a win-win.