Many homes across the country love to have a delicious glass of OJ with breakfast. Isn’t it amazing how they get it to taste so good all year round, as though oranges are not a seasonal fruit?
I don’t know about you, but I usually pay extra to buy the orange juice that is not from concentrate. It’s better for you, right? Wrong!
You may be surprised to learn that the premium pricing actually has a lot more to do with storage costs than higher quality. Your “fresh” juice was probably stored for up to a year before you bought it!
Orange juice companies add chemically created flavorings to orange juice to give it that consistently delicious flavor- and they don’t have to list it on the packaging as an ingredient!
How do they process the juice?
Since oranges are seasonal, first they get the juices of the oranges and remove all the oxygen so that the juice may be stored in large vats for up to a year. The problem is, that when the oxygen gets removed they’re left with something that is flavorless. When the oxygen gets removed they are also stripping away the natural essence and nutrients.
So, how do they add back in that delicious flavor we love? They hire fragrance companies, the same ones who manufacture fragrances for perfumes, to chemically create ”flavor packs” that give your juice that fresh from the orchard flavor.
The companies use flavor packs, which are chemically created from oils and essences of orange that have been broken down and taken from orange byproducts. Natural, right?
Different companies have different trademark flavors, and so they mix and match the chemicals to customize the flavor of the juice so that each carton of your favorite brand will taste the same.
Unfortunately, they get away with not listing the “flavor packs” on the ingredient list since they are technically derived from orange byproducts. And yet these flavor packs don’t resemble anything found in nature.
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